Alex Zaytsev

Alex Zaytsev

Case Study: Apple’s Quiet AI Revolution

Background In the realm of artificial intelligence (AI), major tech giants like Google, Microsoft, Meta, and Amazon have been vocal about their AI investments. Apple, in contrast, has been relatively quiet in the public discourse. However, the gap between Apple’s…

Case Study: Xiaomi’s AI Evolution

Background Xiaomi, initially recognized for its cost-effective smartphones, has now diversified into a broad tech company, spanning smart devices, AI, and even robotics. With the recent global decline in smartphone sales and intense competition from other Chinese manufacturers, Xiaomi has…

Case Study: Zalando’s Innovative Use of AI

Background Zalando, a leading European online platform for fashion and lifestyle, has consistently been at the forefront of innovation since its inception in 2008. Founded by business school friends Robert Gentz and David Schneider, the German-based company serves 17 European…