Omi: Accelerate On-Brand Content Creation

Omi, a Paris-based AI visual generation startup, has been making waves in the generative AI space. Founded in 2020 by brothers Hugo and Paul Borensztein, Omi focuses on creating 3D visual assets for businesses. The startup recently raised €13 million in a Series A funding round led by Dawn Capital, with participation from Founders Future and notable angel investors like Paul Robson, former international president at Adobe. This funding is set to propel Omi’s product development and market expansion, particularly in the UK and US.

Idea and Product

Omi’s core product helps companies and brands generate 3D visual assets, including both still images and videos. Utilizing a blend of third-party generative AI models and proprietary technology, Omi offers a unique solution to the challenge of producing consistent and high-quality visual content. The platform caters to the needs of brand-led businesses, providing tools that transform physical products into 3D models. This process involves either sending 2D photos for simple items or having Omi’s “3D artists” personally scan and model the physical items on the platform.

Market

The market for AI-generated visuals is rapidly growing, driven by the increasing demand for engaging and cost-effective content across various digital channels. Omi’s technology serves over 600 brands, including prominent names like Clarins, Nestle, and Meta, highlighting its significant market penetration. The startup’s focus on 3D imagery sets it apart in a competitive landscape dominated by 2D solutions. As brands increasingly adopt AI tools to streamline their content production processes, Omi is well-positioned to capture a substantial share of this burgeoning market.

Business Model

Omi operates on a B2B model, providing its 3D visual generation tools to businesses on a subscription basis. The company’s technology enables brands to automate the production of high-quality visual content, reducing the need for traditional photography and editing services. This not only lowers costs but also accelerates the content creation process. Omi’s ability to scale its offerings to meet the needs of both large enterprises and smaller businesses enhances its appeal across a diverse customer base.

Technology

Omi leverages advanced AI and machine learning technologies to create its 3D visual assets. The platform integrates third-party image generation models like Stable Diffusion and Blender with its proprietary rendering engine. This combination ensures that the generated visuals are detailed and accurate, with realistic reflections and shadows. Omi’s rendering engine is a key differentiator, providing a comprehensive solution that supports full 3D manipulation of the models, making it a powerful tool for marketers and content creators.

Vision and Ambition

Omi aims to revolutionize the content creation process by making high-quality 3D visuals accessible to all brands. The founders envision a future where their technology becomes an integral part of marketers’ workflows, enabling seamless and efficient production of visual content. By continuously innovating and staying ahead of the competition, Omi aspires to lead the market in AI-generated 3D imagery and expand its global footprint, particularly in the UK and US markets.

Team

The founding team of Omi comprises Hugo Borensztein, the CEO, and his brother Paul Borensztein, the CTO. Hugo brings valuable experience from his previous role as a sales executive at Meta, while Paul contributes his technical expertise in AI and machine learning. Together, they lead a dedicated team of around 45 employees, with plans to expand by 50% following the recent funding round. The team’s diverse skills and commitment to innovation are pivotal to Omi’s success and growth.

Investors and Funding

Omi’s €13 million Series A funding round was led by Dawn Capital, a prominent early-stage investor in European B2B software companies. Founders Future and angel investors, including Paul Robson, also participated in the round. This funding follows a previous €6 million seed round, demonstrating strong investor confidence in Omi’s potential. The capital will be used to enhance product development, expand the team, and scale the company’s go-to-market strategy in key regions like the UK and US.

Achievements and Milestones

Since its inception, Omi has achieved significant milestones, including securing over 600 paying customers and experiencing 4x year-on-year customer growth. The startup’s technology has been adopted by major brands such as Clarins, Nestle, and Meta, showcasing its market relevance and effectiveness. The recent €13 million funding round marks another major achievement, providing the resources needed to further develop its product and expand its market presence.

Challenges and Risks

Despite its successes, Omi faces several challenges and risks. The competitive landscape for AI-generated image tools is rapidly evolving, with new entrants emerging regularly. Maintaining technological superiority and market differentiation will be crucial for Omi’s continued growth. Additionally, the startup must navigate the complexities of scaling its operations and expanding into new markets, particularly the highly competitive US market. Ensuring data privacy and security in its AI models is also a critical concern.

Jobs and Careers

Omi is poised for significant growth, with plans to expand its team by 50% following its latest funding round. The company is actively seeking talent in machine learning, AI, and other technical roles to enhance its product development capabilities. Omi offers a dynamic and innovative work environment, attracting individuals passionate about cutting-edge technology and its applications in visual content creation. As Omi continues to scale, it presents exciting career opportunities for professionals looking to make an impact in the AI and generative visuals industry.

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Sources:
Omi Secures €13M Funding for AI Visual Tools
3D and AI is a paradigm shift for creators: Why we’re doubling down on Omi
Meta alum raises €13m for 3D image creation tool Omi
French AI startup Omi raises €13M in Series A funding


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