Waabi: The Next Generation of Autonomous Trucking powered by GenAI

Waabi is a Toronto-based startup pioneering the integration of generative AI with autonomous trucking. Founded by Raquel Urtasun in 2021, the company has swiftly become a leader in the autonomous vehicle industry. Waabi is on the cusp of launching fully driverless trucks, scheduled to hit Texas roads by 2025. With a recent $200 million Series B funding round, Waabi is poised to revolutionize the trucking industry through its innovative AI-first approach.

Idea and Product

Waabi’s core product leverages generative AI to power autonomous trucks. Unlike traditional methods that rely on extensive real-world driving data, Waabi uses a simulation platform called Waabi World to test and refine its AI. This approach enables rapid development and scalability while maintaining safety and efficiency. The company’s AI system mimics human reasoning, allowing it to handle a wide range of driving scenarios, including those it has never encountered before.


The market for autonomous vehicles, particularly in the freight industry, is ripe for innovation. Waabi is entering a space plagued by driver shortages, safety issues, and inefficiencies. The trucking industry represents over 70% of freight movement in the U.S., highlighting significant opportunities for optimization. Texas, with its favorable regulatory environment, is becoming a hub for autonomous vehicle testing and deployment, making it an ideal starting point for Waabi’s operations.

Business Model

Waabi’s business model focuses on providing a comprehensive autonomous trucking solution. By partnering with logistics companies like Uber Freight, Waabi integrates its AI-powered trucks into existing freight networks. This model reduces costs and increases efficiency for freight operators. The company’s revenue streams include service fees from logistics partners and potential future expansions into other autonomous applications.


Waabi’s technology is grounded in generative AI, allowing it to simulate and learn from a vast array of driving scenarios. Its AI system, Waabi Driver, integrates with sensors and lidar data to create detailed maps of its surroundings. Waabi World, the company’s advanced simulation platform, tests these scenarios at scale, reducing the need for extensive real-world testing. This closed-loop system ensures safety and reliability, setting Waabi apart from its competitors.

Vision and Ambition

Waabi envisions a future where autonomous technology transforms various industries beyond trucking. While the initial focus is on solving the challenges within the freight industry, CEO Raquel Urtasun has expressed ambitions to expand into areas like humanoid robots, drones, and robotaxis. Waabi aims to leverage its generative AI technology to create versatile, scalable solutions that can adapt to a wide range of applications.


The Waabi team is led by founder and CEO Raquel Urtasun, a renowned AI expert and professor at the University of Toronto. The team includes top talent from the fields of AI, robotics, and automotive engineering, all working towards the common goal of revolutionizing transportation. This diverse and experienced team is a key asset in Waabi’s rapid development and innovative approach.

Investors and Funding

Waabi has secured over $280 million in funding from a prestigious group of investors, including Nvidia, Uber, Khosla Ventures, and Porsche. The recent Series B round raised $200 million, underscoring investor confidence in Waabi’s technology and business model. These funds will be used to advance commercial operations, expand the team, and prepare for the 2025 launch of driverless trucks.

Achievements and Milestones

In just three years since its founding, Waabi has made significant strides. Key milestones include the development and testing of its AI system, the establishment of Waabi World, and the successful completion of a Series B funding round. Additionally, Waabi’s partnership with Uber Freight and the opening of a trucking terminal in Texas mark critical steps towards its commercial deployment.

Challenges and Risks

Despite its rapid progress, Waabi faces several challenges and risks. Regulatory hurdles, technological reliability, and market acceptance are significant factors that could impact its success. Ensuring the safety and efficiency of its autonomous trucks in real-world conditions remains a primary concern. Additionally, competition from established players like Waymo and Tesla presents a constant challenge.

Jobs and Careers

Waabi is actively expanding its team across various locations, including Toronto, San Francisco, and Dallas. The company offers a range of positions in software engineering, hardware development, research, and corporate strategy. Opportunities for internships and co-op programs are also available, providing a pathway for young talent to join the pioneering efforts at Waabi.

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