Apple, long recognized for its tightly controlled ecosystem and user-centric design philosophy, has recently embarked on a complex and highly visible journey into artificial intelligence. Traditionally cautious with new technology integration, Apple is now accelerating efforts to embed AI into…
Microsoft stands at the forefront of the global AI transformation, embedding artificial intelligence across its products, platforms, and research initiatives. With the launch of Copilot+ PCs, the integration of agentic AI technologies, large-scale AI-driven learning initiatives, and groundbreaking research at…
Amazon is undergoing a transformative shift with the integration of generative and agentic AI across its cloud infrastructure, consumer products, and e-commerce platform. With the launch of Nova Premier, Amazon’s most advanced large language model (LLM) to date, and the…
IQVIA, a global leader in healthcare intelligence and clinical research services, has emerged as a pioneer in artificial intelligence within the life sciences industry. In September 2024, the company launched the IQVIA AI Assistant, a groundbreaking generative AI tool designed…
NewtonX, founded in 2016 by former McKinsey analysts and tech executives, is redefining the B2B research landscape through a proprietary AI-driven platform. The company’s mission is to democratize access to verified, expert-level data, making business-critical insights readily available to organizations…
SIS International Research, a global leader in market research and strategy consulting, has embraced artificial intelligence (AI) to transform its service offerings across industries. With over four decades of experience and a presence in more than 135 countries, SIS leverages…
Mintel, a global leader in market intelligence, has embraced artificial intelligence (AI) to supercharge innovation and decision-making across the consumer packaged goods (CPG) and research industries. With innovation levels in CPG at a 30-year low, Mintel launched two cutting-edge AI…
In May 2024, Statista, a global authority in data and market analysis, launched Research AI, a generative AI solution designed to transform the data research experience. Built on the backbone of advanced Large Language Models (LLMs), this innovative tool enables…
NielsenIQ (NIQ), a global leader in consumer intelligence and data analytics, has launched groundbreaking generative AI (GenAI) solutions to enhance insight discovery, democratize data access, and accelerate innovation across the consumer packaged goods (CPG) industry. With tools like NIQ Ask…
Kantar, one of the world’s leading marketing data and analytics companies, is revolutionizing how brands interact with data through artificial intelligence. With a legacy of over 40 years in AI, Kantar has recently introduced a suite of generative AI-powered tools…
C+R Research, a leading full-service custom market research firm, has long been known for blending deep expertise in qualitative and quantitative methods with innovative approaches. With the rise of artificial intelligence (AI), C+R has embraced AI not as a replacement…
Ipsos, a global leader in market research, has embraced artificial intelligence (AI) to revolutionize the way businesses gather, analyze, and act on consumer insights. With solutions spanning AI-powered social listening, ad evaluation, segmentation research, and generative AI tools for researchers,…