WellSaid Labs: #1 Enterprise-Level AI Voice Generator

WellSaid Labs has emerged as a pioneering force in the realm of artificial intelligence, particularly within the AI voice generator industry. Founded in 2018 by Matt Hocking and Michael Petrochuk, the company has positioned itself at the intersection of technology and creativity, offering a suite of solutions that transform text into lifelike voiceovers. As we delve into the essence of WellSaid Labs, we uncover a company dedicated to innovation, quality, and the ethical use of AI, making significant strides in making AI voices more accessible and customizable for a range of applications.

Idea and Product

The genesis of WellSaid Labs was marked by the ambition to craft an AI-driven voice generator capable of producing human-like voices with exceptional clarity. This idea has since materialized into a platform that offers over 50 high-quality synthetic voices, capable of serving a myriad of use cases from corporate training to entertainment. The platform stands out for its ease of use, allowing for intricate customizations such as pronunciation adjustments and dynamic speech editing, thereby setting a new benchmark in the voiceover industry.


WellSaid Labs caters to a diverse market, spanning across corporate training, advertising, product experiences, and video production sectors. Notably, the platform has garnered attention from reputable brands like FedEx and Intel, showcasing its versatility and efficiency in reducing production costs and time. The broad applicability of WellSaid’s technology underscores the growing demand for AI voice solutions in creating more engaging and personalized content across various industries.

Business Model

The business model of WellSaid Labs revolves around providing access to its advanced AI voice generation platform through subscription-based plans. This model not only ensures a steady revenue stream but also allows for scalability, catering to both individual creators and large enterprises. The introduction of features like real-time collaboration and export capabilities in various formats further enhances its value proposition, making it a go-to solution for content creators seeking quality and efficiency.


At the core of WellSaid Labs’ offerings is a sophisticated use of machine learning techniques to generate natural-sounding audio from text. The recent unveiling of HINTS technology showcases the company’s commitment to innovation, allowing for nuanced voice direction akin to a movie director. This technology, built on ethical practices and the protection of personal data, represents a leap forward in making AI voices more expressive and contextually aware.

Vision and Ambition

WellSaid Labs envisions a future where AI voices play a central role in content creation, enhancing the way stories are told and information is conveyed. With ambitions to push the boundaries of AI voice technology, the company aims to make synthetic voices indistinguishable from human ones, thereby opening new creative avenues and applications. The drive towards continuous improvement and ethical AI use underscores WellSaid’s commitment to shaping a future where technology augments human creativity.


The team behind WellSaid Labs, led by co-founders Matt Hocking and Michael Petrochuk, is a blend of expertise in AI, technology, and entrepreneurship. With the addition of Brian Cook as CEO, the company is poised for its next growth phase, leveraging Cook’s experience in building and scaling companies. The collective experience and vision of the WellSaid team are instrumental in driving the company’s mission to create voice for everyone.

Investors and Funding

WellSaid Labs has attracted attention and investment from the venture capital community, securing funding through a $10M Series A round led by prominent investors. This financial backing not only validates the market demand for WellSaid’s technology but also enables the company to invest in research and development, expand its team, and explore new market opportunities, setting the stage for sustained growth and innovation.

Achievements and Milestones

Since its inception, WellSaid Labs has achieved several milestones, including the introduction of HINTS technology, achieving human parity with its text-to-speech products, and obtaining SOC 2 Type 2 certification. These accomplishments not only demonstrate the company’s technical prowess but also its commitment to security and ethical standards. With over 15,000 corporate and enterprise customers, WellSaid has cemented its position as a leader in the AI voice industry.

Challenges and Risks

As WellSaid Labs continues to innovate in the AI voice space, it faces challenges and risks inherent to technology-driven markets. These include navigating the ethical implications of AI voice generation, ensuring data privacy and security, and staying ahead of rapidly evolving AI technologies. Additionally, as the market for AI voice solutions becomes increasingly competitive, WellSaid must continue to differentiate itself through innovation, quality, and customer service to maintain its leading position.

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