Case Study: How Domino’s Leverages AI for Streamlined Operations


Domino’s Pizza, a renowned name in the global fast-food market with over 20,000 stores in more than 90 countries, has always sought innovation to elevate customer experiences and streamline operations. Recognizing the transformative potential of artificial intelligence (AI), Domino’s initiated a strategic collaboration with Microsoft Corporation to harness the power of AI, specifically generative AI, to redefine its operational and customer service paradigms.

Key Takeaways

  • Domino’s Pizza is actively leveraging Microsoft’s Azure OpenAI Service to innovate and streamline their operations.
  • An AI-powered assistant is being developed to support store managers in tasks like inventory management, product ordering, and staff scheduling.
  • The establishment of an Innovation Lab will foster collaboration between Domino’s and Microsoft, speeding up the development of smart store and ordering innovations.
  • The overarching goal of this partnership is to enhance customer experience, boost operational efficiency, and provide reliable tools for both corporate stores and franchisees.

Deep Dive: How Domino’s Leverages AI for Streamlined Operations


Recognizing the swift evolution of consumer preferences, Domino’s decided to embrace generative AI as a tool to meet these changing demands and transform the customer experience. Partnering with Microsoft, they sought to combine the strength of Microsoft’s Azure OpenAI Service with Domino’s operational expertise.


The centerpiece of this collaboration is the Innovation Lab. Here, executives from both companies collaborate with engineers to craft “smart store and ordering innovations”. The primary development has been an Azure OpenAI Service-powered generative AI assistant. This AI assistant is designed to simplify tasks like ingredient ordering, staff scheduling, and inventory management. Beyond backend operations, there is also a focus on improving pizza preparation and quality controls with predictive tools.


While full-scale results are yet to be unveiled as the piloting phase is imminent, Domino’s has already seen significant progress in modernizing store systems. The emphasis on AI and technology has not only optimized store operations but also given a forward push to Domino’s commitment to digital innovations. This is evidenced by their stock, which gained 10.2% in the past year, outpacing the industry’s 4.2% growth.

Challenges and Barriers

Every technological transition faces its set of challenges. For Domino’s, the integration of AI across its vast network of stores can pose standardization issues. Ensuring consistent AI performance across diverse markets, managing the change among franchisees, training staff for new AI tools, and guaranteeing data privacy are some potential barriers. Moreover, aligning AI predictions with real-world pizza making and ensuring that technology complements the human touch rather than replacing it can be challenging.

Future Outlook

The future looks promising for Domino’s AI initiatives. With the new law in California coming into effect in January 2024, which will increase the minimum wage for fast-food workers, the fast-food industry, including Domino’s, might lean even more towards automation, with GenAI technology offering potential solutions. Given Domino’s continuous drive for innovation, as seen with their recent rollout of services like Pinpoint Delivery and electric vehicles for pizza delivery, AI will undoubtedly play a central role in shaping the next phase of Domino’s growth and customer experience enhancement.

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