Case Study: Estée Lauder’s Innovative AI Initiatives


Estée Lauder, a prominent player in the beauty industry, has been leveraging artificial intelligence to revolutionize the way its customers experience beauty. With the evolution of technology and the increasing importance of inclusivity, Estée Lauder has taken significant steps to ensure that its products and services cater to a broader audience, including the visually impaired.

Key Takeaways

  • Estée Lauder is at the forefront of combining AI and beauty, offering personalized and inclusive solutions.
  • The company’s innovative use of AI extends from fragrance profiling to makeup application aids for the visually impaired.
  • Estée Lauder’s commitment to inclusivity and technology showcases how AI can transcend industries, leading to unprecedented applications.

Deep Dive: Estée Lauder’s Innovative AI Initiatives


Estée Lauder’s AI approach goes beyond conventional applications. From an AI-powered fragrance application that matches fragrances to personal preferences to the Voice-Enabled Makeup Assistant (VMA) targeting visually impaired users, Estée Lauder centers its AI strategy around inclusivity, personalization, and user experience enhancement.


One of the standout initiatives is the fragrance application developed by Estée Lauder. By using AI, they crafted an application that allows users to experience scents in an entirely novel way. This innovation complemented other AI-driven projects such as the Voice-Enabled Makeup Assistant (VMA) that aids visually impaired individuals in applying makeup. The VMA, designed with augmented reality and machine learning, provides voice instructions for makeup application, ensuring even and appropriate application.


The fragrance application built by Estée Lauder emerged as a significant AI achievement, receiving considerable acclaim. The VMA’s introduction has solidified Estée Lauder’s reputation as an industry leader in technological innovation, setting a precedent for AI application in the beauty domain.

Challenges and Barriers

With the surge in technology adoption, data privacy, tracking, and bias have become significant concerns. These challenges underscore the delicate balance companies must strike between leveraging AI’s vast commercial appeal in enhancing shopping experiences and ensuring that such technologies also promote inclusivity and offer broader societal benefits. Moreover, solutions like the VMA represent a starting point and demand continuous optimization, influenced by both user feedback and technological advancements.

Future Outlook

Estée Lauder envisions further enhancement of its AI initiatives. The VMA app, for instance, will be constantly optimized, introducing new features such as diverse makeup looks and educational tools. While currently available in the UK via the Apple App Store, plans are in motion to expand the app’s availability to other platforms and regions. Estée Lauder’s long-term vision also emphasizes environmental causes, hoping that AI will contribute significantly to initiatives like water conservation.


Estée Lauder’s journey in intertwining AI with the beauty industry serves as a prime example of how technology can reshape industries, offering unparalleled personalization and inclusivity. While challenges remain, the beauty giant’s AI endeavors illuminate the path for others, underscoring the vast potential and transformative power of AI when applied innovatively and thoughtfully.

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