Case Study: Repsol Harnesses AI to Achieve Zero Net Emissions by 2050

Repsol, a Madrid-based multinational energy and petrochemical giant, has embarked on a significant digital transformation journey. Under the leadership of Juan José Casado Quintero, the Chief Digital Officer (CDO), the company has launched the second wave of its Digitization Program. This initiative is part of Repsol’s strategic plan for 2021-2025, aiming to enhance the use of generative AI across its business operations. The goal is to simplify daily processes, enable agile decision-making based on data, and ultimately achieve the ambitious target of zero net emissions by 2050.

Key Takeaways

  • Repsol’s 2021-2025 Digitization Program aims to expand the use of generative AI across the company.
  • The company has established the first AI competence center in the European energy sector.
  • Over 250 AI use cases have been proposed by Repsol employees to streamline various processes.
  • Repsol’s digital transformation initiatives are focused on achieving zero net emissions by 2050.


Repsol’s approach to digital transformation is multifaceted, involving the establishment of a competence center dedicated to AI, fostering a digital culture within the organization, and leveraging cutting-edge technologies. The competence center explores the development and application of AI to accelerate the company’s transformation amidst the energy transition. It aims to identify and implement AI models that generate value for Repsol’s business areas, enhance productivity, and create new ways of working.


To implement its digital strategy, Repsol has formed a multidisciplinary team of over 50 professionals, including data scientists, engineers, cybersecurity experts, and legal and compliance officers. This team ensures the responsible use of AI, maintaining security and regulatory compliance. Repsol is exploring generative AI applications across various processes, such as decision-making, documentation management, multimedia content creation, intelligent assistants, and code generation.

The company encourages employee involvement in digital transformation, organizing work groups that have proposed more than 250 AI use cases. This collaborative effort is key to embedding AI into Repsol’s operations and fostering a culture of innovation.


The first wave of Repsol’s digital program yielded significant success, achieving the set impact objectives and transforming the company’s operations. The second wave aims to build on this success by integrating AI more deeply into business processes, enhancing productivity, and supporting the company’s strategic and decarbonization objectives.

Challenges and Barriers

Repsol faces several challenges in its digital transformation journey. These include ensuring the responsible use of AI, maintaining cybersecurity, and complying with regulatory requirements. Additionally, the company must manage the cultural shift required to adopt new technologies and ensure that employees are equipped with the necessary skills and training to utilize AI effectively.

Future Outlook

Looking ahead, Repsol aims to continue its digital transformation by leveraging advanced technologies such as digital twins, IoT platforms, 5G, and quantum technologies. The company plans to democratize data-related technologies, enabling employees to make data-driven decisions and use AI autonomously in their daily tasks. Repsol’s commitment to digital transformation and AI integration positions it as a leader in the energy sector, driving innovation and progress towards its goal of zero net emissions by 2050.

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Repsol doubles down on digital transformation

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