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Askable: Unlock Insights & Scale Research Capacity On-Demand
Askable is a market research software company founded in Brisbane, Australia, in 2017 by the father-son duo Scott and John Goleby. Initially bootstrapped and self-funded within their agency’s incubator, Askable has grown into a significant player in the research and insights industry. The startup recently secured a substantial $22 million in Series A funding, demonstrating strong market confidence and setting the stage for global expansion.
Idea and Product
Askable offers an innovative, platform-driven approach to market research, distinguishing itself from fragmented DIY tools by providing an end-to-end solution. The platform integrates participant recruitment, AI-powered analysis, and insights reporting, eliminating the need to juggle multiple tools. This integration enables companies to transition from making decisions based on guesswork to using data-driven insights, fundamentally transforming how products are developed.
Market
Askable operates in the competitive market research industry, serving over 600 of the world’s leading brands including Atlassian, Canva, and Toyota. The company targets enterprises struggling with fragmented tools and inefficient research processes. With its comprehensive solution, Askable addresses the growing demand for rapid, reliable insights that can keep pace with fast-moving market dynamics and product development needs.
Business Model
Askable’s business model is based on providing a subscription-based, on-demand research platform. Clients pay for access to a global network of researchers and participants, leveraging the platform to conduct, analyze, and report on user research. This model appeals to companies looking for scalable solutions to drive product decisions and minimize risks associated with market entry and development.
Technology
The technology behind Askable combines human expertise with artificial intelligence to accelerate the delivery of research insights. The platform’s AI capabilities enable rapid analysis of large data sets, allowing businesses to make informed decisions swiftly. This high-tech approach positions Askable at the forefront of the next generation of user research tools.
Vision and Ambition
Askable aims to lead the transformation of product development through deep user insights. With ambitions to dominate the global market, the company plans to expand its presence in the US and Europe, enhancing its platform to meet the needs of enterprise customers. This vision is supported by significant investment and a clear strategy to innovate continuously.
Team
The Askable team is led by John Goleby, who serves as CEO. With a diverse group of skilled professionals across Brisbane, London, and Chicago, Askable values a culture of brilliance and innovation. The team’s growth is set to accelerate with the recent funding, nearly doubling in size to meet expanding operational demands and opportunities.
Investors and Funding
Askable’s $22 million Series A round was led by Airtree Ventures, with participation from notable investors such as Skip Capital and founders from A Cloud Guru and Employment Hero. This funding marks a significant milestone, valuing the company at $100 million and providing the financial backing needed to scale operations globally.
Achievements and Milestones
Since its inception, Askable has achieved profitability and sustained growth while being entirely bootstrapped. The recent funding and expansion into new international markets like the US and UK highlight its success. Additionally, securing partnerships with high-profile clients across various industries underscores the platform’s impact and effectiveness.
Challenges and Risks
As Askable scales, it faces challenges like managing a growing team across multiple continents and integrating diverse business cultures. The risk of technology obsolescence is also significant in the rapidly evolving AI and software landscape, requiring continuous innovation and adaptation to stay competitive.
Jobs and Careers
Askable is actively expanding its team, offering roles in sales, product design, customer experience, and engineering. Located in Brisbane, London, and Chicago, the company seeks individuals eager to drive change in market research through innovation and creativity. Careers at Askable promise a dynamic work environment with opportunities for personal and professional growth, supported by a culture that values brilliance and teamwork.
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Sources:
Askable.com
Bootstrapped father & son AI startup banks $22 million Series A in 1st raise after 6 years
Bootstrapped to $100M, Airtree backs market research start-up Askable
Askable Raises £17 Million to Transform Research Delivery with Airtree’s Backing
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